The brand

I was tasked with designing a logo and brand identity for Dialekt - online German learning page. The logo was to primarily be used on social media networks, given the nature of the business. Using the combination of the german flag, with a book/dictionary, I create a simple yet recognizable logomark that set the foundations for the brand's identity.

Brand needed a strong presence on social media as it served as the primary way of attracting potential customers and educating the audience. I helped the Dialekt team to create an effective design for social media posts and reach their target audience, increasing the engagement by 64%.

We rounded off the project with the creation of their website - Dialekt online learning platform. My client preferred Wordpress for their easy to use CMS, so I went to work. Combining the visual identity previously established with the logo and social media presence, the website completed Dialekt's puzzle. It includes a clear and professional presentation of all of their services, describes the courses in detail and ties everything together in a beautiful, yet simple manner.